What do charities and nonprofit organizations really want when they talk about ‘increased engagement’ and ‘viral spread’ in Facebook? More likes, comments and shares on their posts, naturally. With those desires in mind, we set out to answer this question:

What kinds of content gets liked, commented upon and shared on NGO Facebook pages?

Today Facebook begins the roll out of “Page Post Targeting Enhanced” allowing Pages to target their posts to segments of fans with certain genders, ages, Likes, and other characteristics so they can tailor market messages to specific audiences. For example, a business could tell teens they’ve got “swag” while telling adults they’re “reputable”.

Via:

You Can Has Memesez?

Three guidelines for any nonprofit looking to join an Internet meme

We have important news! Together, our community has surpassed 100 million petition signatures on the PetitionSite!  Each petition signature is a show of support from our members for human rights, the environment, animals and other important causes.

I worked on the WebSkillet team to give this campaign social media wings. A tough challenge, since we were brought on right as the campaign was starting up, didn’t have much creds in the space yet, and the average person yawns when you bring up corporate accountability. Shucks.

So we had to get innovative, and experimental, and try stuff on the fly, fast.  

Here are some experiments we tried:

What’s the best way to deal with a Twitter complaint? You could solve it, you could ignore it, or – in the case of Three Mobile – you could label the customer a ‘spammer’ and have their means of complaint cut off.

There is some discussion around the lack of impact via Facebook - which could be to do with featured posts not being.. featured as strongly

In a surprising reversal, Change.org, the progressive online powerhouse that channels grassroots energy into petition-based activism, has dropped two anti-union clients, including Michelle Rhee’s StudentsFirst, according to multiple sources familiar with the decision.

In Boston, MA (not Boston, Lincs!)

Save the Troy Library “Adventures In Reverse Psychology”

The old saying that the sweetest thing for any person to hear is their own name might be true, but it certainly isn’t when it comes to receiving email from unfamiliar businesses.

In our recent technology survey you said you wanted more help with social media, websites, data protection, cloud tools and e-safety - so Children England have teamed up with their technical partner Lasa to present a pilot series of 6 free webinars to help you learn how to get the most out of new technologies to support your work with young people. 

A growing number of social entrepreneurs and academics are developing technology to combat social problems, bridge gaps between the haves and have-nots, and advocate for change

Depreciated API, but change JSON to RSS to get a feed!

Before you go.. decluttering Dad!

Update from Louise Brown